Resy Global Access

Resy and Amex asked our team to develop titling, tiers and branding for a new Resy + Amex rewards program. Our goal was to bring together a multi-tiered program across both brands to create a compelling consumer brand platform that would appeal to both restaurants and consumers. The tone of the program is one that is aspirational, without being overly exclusive. My role was to develop a logo, badge and style guide as well as explore in-app and consumer-facing creative for Amex Platinum card members who will receive these Resy Access benefits in 2021. In the explores below, we used several different titles before determining the official program title, “Resy Global Access.” The logo lockup and badge will be used in-app and for b2b instances. The consumer-facing side will launch in 2021. The context pieces are currently FPO.

*Delivered 4 different logo lockup options as well as multiple color combinations prior to the 2021 program launch.