Charleston Brand Launch

Resy is a restaurant booking service app that began in New York. Since its launch in 2014, it has integrated into 25+ cities across the world. For Resy’s Charleston Launch program, Boomshot highlighted the two largest Resy neighborhoods in Charleston with branded tag lines and riddles. Our team worked with an illustrator and combined Resy’s brand with illustrations to editorialize a handful of the restaurants. The campaign lived across print and digital out of home as well as paid social. For this campaign, I designed each digital and print board and versioned out over 20 pieces of social creative ranging from the airport digital boards, to the pedicabs, to the Instagram Story ads.

CHARLESTON AIRPORT VIDEOS