Resy Classics Program
Classics program
We were tasked with developing Resy’s program messaging and visual identity for “The Classics” and “The Classics Remix.” The program sought to highlight traditional restaurants in select cities, while the events brought famous chefs to a classic establishment to put their own twist on a to-go meal (think Sean Brock meets Arnold’s Country Kitchen). The assets we built included logo lockups, an editorial teaser, digital animations, patterns for merchandise, etc. My role specifically was to build out-of-home mockups, per-city chef + city digital animations and patterns for merchandise.