Olay Skincare Swap Challenge
Olay SKINCARE SWAP CHALLENGE
We created a campaign to challenge individuals on the street to drop their expensive, 10-step routines for an easy, inexpensive option - Olay’s Niacinamide and Retinol24 moisturizers. Our host, TikTok influencer, Tefi, would run into people and challenge them to the swap either on the street or back at their apartment. Once the influencers accepted the challenge, they would record their transformation to make the swap. We developed the campaign from ideating on the concept to editing the socials and OTTs. We scripted each storyline, directed talent, scouted locations, and styled props and wardrobe.
